How it all began

The first Jeans & a Cute Top Shop opened in downtown Wheaton in March of 2009, and just 14 months later – despite the economy, their second location was opened in downtown St. Charles. While opening their stores, owners Jill and Richard Card decided “Jeans & a Cute Top Shop” was the perfect name, as this is what he had told her to wear  on their first date in 1989. What was once an endearing joke between them had now become their family business. It was what Jill had always hoped for… a warm, friendly boutique overflowing with completely wearable clothing that exudes high fashion and trend-spotting without the sticker shock.